Russia: Wildberries sellers raise RUB 24.4 million in a DFA pilot

On 1 September, RWB told CNews that three Wildberries sellers had raised RUB 24.4 million through digital financial assets, with terms of three to six months.

Participants belong to RWB’s Growth Platform programme. The pilot tested seller preparation, issuance and investor acquisition. Preparing to scale the project was described as the next step; the announcement did not establish general availability for all sellers.

Source: RWB statement published by CNews, 1 September 2026.

Illustration: AI-generated for this publication.